WHO WE ARE
We practice research-based consulting in the interactive entertainment industry.
With a focus on actionable insights, the ability to see the big picture, and a dual-focus understanding of both the business and the gamer, our research aims to provide innovative insight analysis and support through every stage of a video game’s lifecycle.
WHAT WE DO
Through meticulously-recruited focus groups, we create deep qualitative analyses of any and all aspects of games.
With our innovative gaming lab, we are able to conduct expert-driven, on-site panels and remote play tests with carefully curated candidates.